High demand for the Instant Pot pressure cookers over the festive season has spiked the price of the product – in some cases to as much as £1,500.
The kitchen appliances can cook a whole chicken in just 15 minutes and have already attracted a social media following of more than a million people.
The company has sold out across all three models and the lack of supply has caused a huge surge of their appliances being sold on the auction site eBay.
But last night the manufacturer urged buyers to hang on and promised they would have more stock in February.
One seller is listing the Instant Pot Duo 7-in-1 model for sale at £1,500 – a profit of around £1,400 – and has nine to sell.
The model advertised claims to replace the use of at least seven other kitchen appliances and has 14 smart built-in programmes.
It can be used as a slow cooker, yoghurt maker, and can even be used to defrost food quickly.
The seller who goes by the name ‘milanklein-0’ also offers buyers the choice to pay in 24 monthly instalments at £70.75 – coming to a total of £1698.
The retail price of this model is £99, almost the same amount as one monthly instalment.
The Instant Pot Duo uses the latest 3rd generation technology with an embedded microprocessor, allowing it to monitor the pressure and temperature, keep times and adjusts heating intensity.
An Instant Pot Spokesman said that the reason their products are so sought after is their fundamental business strategy, which uses social media platforms, food groups, blogs and videos to create a community of users.
He said: “We use social media platforms to give people tutorials, videos and different food groups to create a community of over a million people.
“We constantly upload videos showing people how to use our products, make meals and we even create different recipes, making us more than just a manufacturer.
“The theory was that by talking to different bloggers and food groups they could advocate our products in a more modern way.
“There are well over 100 different Instant Pot groups all across the world, so if you’re looking to embrace a different lifestyle towards cooking then we can offer that.
“We predominantly only sell online to keep the retail price down, it’s an inherently expensive product to make already, and we want to keep it affordable for everyone.
“We will be back in stock by February and don’t plan on raising the price due to the surge.”
Like most pressure cookers it cooks food by building up pressure in a sealed vessel – allowing the boiling point of water to rise to as much as 120 degrees – cooking food at a much quicker rate.
Their high demand products have a 24-hour delay system that allows for delayed cooking and an automatic ‘Keep-Warm’ feature which hold’s the temperature of the food until ready to serve.
It also claims to generate almost no noise and leaks no steam, trapping all the aroma in the food without heating up the kitchen.
Instant Pot also offers a model of pressure cooker that can be controlled via Bluetooth allowing programming and monitoring from smartphones or tablets.